The Importance of Web Accessibility
Making websites accessible shows that we value inclusion and diversity, helping enhance our client's brand while minimizing legal risk in countries that require digital access for all.
According to the World Health Organization and the CDC, 16% of the world's population, and 26% of the U.S. population, have a disability. That's over 1 billion people worldwide and around 86 million people in the U.S. who may be unable to access websites not designed with accessibility in mind.
Accessible Website Offer Businesses a Wider Audience
Website Accessibility helps businesses tap into a much broader audience, leading to an increase in revenue and growth through increased engagement, sales, and customer satisfaction. Moreover, organizations eager to include those of us with disabilities are often rewarded socially for their inclusion of the handicapped. This recognition also tends to increase revenue as a result of the recognition of being socially responsible to all users of the website.
ADA, W3C, and WCAG
The World Wide Web Consortium (W3C) has developed the Web Content Accessibility Guidelines (WCAG) to help make websites more accessible. These guidelines provide a set of standards for web developers and designers to follow when creating websites. The WCAG outlines four main principles of website accessibility.. These principles, which are enshrined in the Wix Accessibility Certification, are designed to ensure that websites are useful and available to all users, regardless of their abilities or disabilities.
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